"Minus the Moo Ice Cream Logo"
Designer(s): Someone Creative, United States
Category: , Professional
User's Profile : -
Minus the Moo is lactose-free, real dairy ice cream. Talking with the client about their business, goals, and perception they want buyers to have, we discussed their strategy, style and disdain for anything cow-related. Think JCrew style with a hipster heart.
When we started playing with scoops in a bowl, adding pattern and fun elements, the personality of the brand came to life.
About the Designer/Company
No information has been provided