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Minus the Moo Ice Cream Logo,  | International Design Awards Winners
Minus the Moo Ice Cream Logo,  | International Design Awards Winners

Minus the Moo Ice Cream Logo

Lead DesignersLiz Abbate
Prize(s)Honorable Mention
Entry Description

Minus the Moo is lactose-free, real dairy ice cream. Talking with the client about their business, goals, and perception they want buyers to have, we discussed their strategy, style and disdain for anything cow-related. Think JCrew style with a hipster heart.

When we started playing with scoops in a bowl, adding pattern and fun elements, the personality of the brand came to life.