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Matra,  | International Design Awards Winners
Matra,  | International Design Awards Winners
Matra,  | International Design Awards Winners
Matra,  | International Design Awards Winners
Matra,  | International Design Awards Winners
Matra,  | International Design Awards Winners
Matra,  | International Design Awards Winners

Matra

Lead DesignersSuzy Simmons
Prize(s)Honorable Mention
Project LinkView
Entry Description

Ayurveda is the Indian art of holistic living and the oldest (5000 years old) medicine system in practice today. It reminds us that health is the balanced and dynamic integration between our environment, body, mind, and spirit. Ayurvedic philosophy indicates that everything in the universe is made up of 5 elements —fire, air, water, earth, and space. Matra means “an element (5 in number)” in Sanskrit. The logo pays homage to a Hamsa containing a hand (with 5 fingers representing the 5 elements) and a tea leaf instead of the “evil eye”.

Bio

Test Monki is a world-renowned, award-winning brand consultancy & strategic design firm that specializes in creating brand systems and unique brand experiences for our clients. We do a lot of things—testing monkeys is not one of them.