Private Clothier Logo

We were tasked with creating a name and identity for a new custom commercial apparel company that was modern and cutting-edge. Pun intended. The cut through the logo represents the custom “cuts” and designs that Private Clothier can offer commercial businesses. We carried that cut through to their business card. The black and white color palette was used to emphasis that the focus is on Private Clothier’s client, and not themselves.

Test Monki is a world-renowned, award-winning brand consultancy & strategic design firm that specializes in creating brand systems and unique brand experiences for our clients. We do a lot of things—testing monkeys is not one of them.