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http://www.uniteddesignpractice.com/yizheng-brand-video

Project: "Yizheng Brand Video"
Company:United Design Practice
Designer(s): United Design Practice Seenvision, China
Category: Multimedia, Professional
User's Profile : User's Profile

Entry Description: This video featuring Yizheng's children erasers is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

About the Designer/Company
We are a cross-disciplinary design agency focussed on creating seamless design solutions for our clients. Behind every design brief is a business challenge. We investigate into the very nature of the challenge, analyze the competitive landscape and best-in-class precedents, before disrupting the norm with design solutions across relevant touchpoints. From the intangible to the tangible. From the very small to the very big. Branding, interior, architecture, masterplanning, landscaping, marketing communication, PR event, exhibition; jobs we've been hired to do but the end solutions are much less defined and more effective.