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Harden Identity, Adidas | International Design Awards Winners
Harden Identity, Adidas | International Design Awards Winners
Harden Identity, Adidas | International Design Awards Winners
Harden Identity, Adidas | International Design Awards Winners
Harden Identity, Adidas | International Design Awards Winners
Harden Identity, Adidas | International Design Awards Winners
Harden Identity, Adidas | International Design Awards Winners
Harden Identity, Adidas | International Design Awards Winners
Harden Identity, Adidas | International Design Awards Winners
Harden Identity, Adidas | International Design Awards Winners

Harden Identity

CompanyAdidas
Lead Designers
ClientAdidas Identity
Prize(s)Honorable Mention
Project LinkView
Entry Description

James Harden disrupts the game – both on and off the
court. On the hardwood he is disorienting and
unexpected, forcing opponents to adjust to his style of
play. The Harden Logo is a pledge to never follow, to
always break boundaries and to write new rules. Any
product bearing his mark is, at its core, an expression of
Harden’s game. Disruption.

The visual language of work for Harden’s products and
experiences all express the gesture, look, feel & tone of
DISRUPTION.