Designer(s): Agency: Casa Rex
Designers: Gustavo Piqueira / Samia Jacintho
Team: Ingrid Lafalce / Marcio Takeda, Brazil
Category: , Professional
User's Profile : User's Profile
Packaging development of a ambient deodorizer for work environments from Askul, a Japanese brand of goods focused on online purchase. Since the products aren’t sold on a shelf, an opportunity was presented to step away from standard category codes.
The packaging presents a bright sunny morning — a scene which plays with the concept of freshness, as mornings are directly associated to this feeling, as well as a unexpected visual outcome which turned a product that we usually ‘hide’ from view, into something that can be easily integrated and showcased in a environment.
About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in SĂŁo Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex canâ€™t be boxed in the traditional â€śagencyâ€ť or â€śdesign studioâ€ť terms. To know more, please access: www.casarex.com