Designer(s): Dustin Stephens, Mobile Office Architects (MOA)
Dan Spiegel, Spiegel Aihara Workshop (SAW), United States
Category: , Professional
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American architectural offices Mobile Office Architects (MOA) and Spiegel Aihara Workshop (SAW) collaborated to develop the True & Co. ‘Try-On-Truck,’ a nomadic retail fitting room traveling across the United States. For San Francisco based True & Co., an online company known for its ‘big data’ approach to finding women the perfect fitting bra, the project was the first move into physical retail space. The vehicle creates a highly transformable, flexible, and comfortable space on a mobile platform, providing the ability to deploy at a new site daily.
The demands and intentions of the project created a challenging design problem– the vehicle needed to attract crowds, but also create an intimate and private customer experience within. The variety of site conditions that could pose problems required a high degree of flexibility and adaptability. And, importantly, the retail space needed to be able to pack up, move, and redeploy quickly.
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