Aruba Customer Experience Center

The purpose of the Aruba Customer Experience Center (CEC) in Santa Clara is to create highly customized experiences for current and potential customers. The space allows Aruba’s experts and executives to share the company’s story, build relationships with guests and highlight key products and solutions, all while leaving an impression that is both educational and memorable.

The CEC focuses not only on providing connectivity, but also adding the contexts of Identity, Location and Security — allowing Aruba to demonstrate and bridge the gap between the digital and physical environments.

We Create Real, Iconic and Thoughtful Designs.
Space. Objects. Identities.

TUDESIGN is an award-winning interdisciplinary design studio founded by Po-Fu Daniel Tu, an independent designer whose design sensibility is shaped by his childhood in Taiwan, adolescence in Dominican Republic, and adulthood in the United States.

Daniel graduated from College for Creative Studies (CCS) with a BFA in Industrial Design. Since his graduation, Daniel has had the opportunity to serve in various design disciplines across an array of diverse industries throughout the U.S., Europe and Asia.

Winner
Finalist
London International Creative Competition (LICC)

Winner
Outstanding Booth Award
Visual Merchandising and Store Design (VM+SD)

Winner
Public Service
American Graphic Design Award (AGDA)

Winner
Internet Design
American Graphic Design Award (AGDA)

Silver
Website Design
American Design Awards (ADA)

Winner
Advertising
American Graphic Design Award (AGDA)

Third Place Winner
Print Advertising
American Design Awards (ADA)
Winner
Website Design
My Design Award

Winner
Design to Win Competition
Event Design Magazine

Winner
Website Design
American Design Awards

Runner-Up
MOD Award
Event Design Magazine

Gold Award
IN-AWE Award
Medical Marketing Association

Gold Award
Bell Award
Business Marketing Award

Winner
Beermat Design Competition
Heineken International