IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Conceived as an immersive showcase, this concept store for Chinese luxury brand V Grass is inspired by the materiality and grandeur of Italian palazzi. Echoing the geometrical composition of classical European architecture the space is divided into four rooms, culminating in a generous rotunda.
The retail spaces are lined in rich silks in sumptuous metallic hues, with floors of fresh, white terrazzo, and are linked axially with grand terrazzo portals. The monolithic floor connects the four retail areas, each of which features generous seating areas with luxurious inset bamboo silk carpets.