To translate Alpine brand’s DNA (The Alps, the curves and the speed) within a dedicated retail space, the agency created a unique showroom: the Alpine Studio. Using Alpine’s blue color as a common thread, the agency designed a unique showroom, based on Alpine’s brand values. Based on the idea of a workshop, the showroom integrates rough materials (steel, wood, leather) and a theatrical lightning focusing on certain parts of the vehicles.
The personalized digital experience within the flagship creates a real meeting point for enthusiasts and clients.
Case study : https://vimeo.com/236751485