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The Alpine Studio, W&cie | International Design Awards Winners
The Alpine Studio, W&cie | International Design Awards Winners
The Alpine Studio, W&cie | International Design Awards Winners
The Alpine Studio, W&cie | International Design Awards Winners
The Alpine Studio, W&cie | International Design Awards Winners
The Alpine Studio, W&cie | International Design Awards Winners
The Alpine Studio, W&cie | International Design Awards Winners
The Alpine Studio, W&cie | International Design Awards Winners
The Alpine Studio, W&cie | International Design Awards Winners
The Alpine Studio, W&cie | International Design Awards Winners

The Alpine Studio

CompanyW&cie
Lead DesignersGilles Deleris
Design TeamSonja Konig, Samuel Dubech, Gun Hyoung Park, Jean-Jacques Charrais, Albane Van Eeckhout
Project LocationBoulogne Billancourt, FRANCE
ClientAlpine (Renault Group)
Prize(s)Honorable Mention
Entry Description

To translate Alpine brand’s DNA (The Alps, the curves and the speed) within a dedicated retail space, the agency created a unique showroom: the Alpine Studio. Using Alpine’s blue color as a common thread, the agency designed a unique showroom, based on Alpine’s brand values. Based on the idea of a workshop, the showroom integrates rough materials (steel, wood, leather) and a theatrical lightning focusing on certain parts of the vehicles.

The personalized digital experience within the flagship creates a real meeting point for enthusiasts and clients.

Case study : https://vimeo.com/236751485