The main store concept is based on the virtual experience of My.Suit website where users can easily navigate and understand fabric and stitching options in order to “Build a suit”.
The design goal is to support MySuit building process, by providing seamless virtual and tangible interaction between components, options and information easily available for customers.
The interior expands in 4,000 sqft, including a dedicated tuxedo area adjacent to main store section. Two separate store sections have a continuous “stitching” lighting pattern on the ceiling in order to tie the space as a whole.