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Left Field Farms Milk, Danonewave In-House Design | International Design Awards Winners

Left Field Farms Milk

CompanyDanonewave In-House Design

Lead DesignersJanet McSmith

Design TeamKae Penner-Howell (Creative Director), Alyssa Evans & Shanna Polesovsky (Designers), David McCanless (Ad), Meredith Sale & Patrick O’Boyle (Writers)

ClientLeft Field Farms

CreditsRusty Kitlitz (retouching)

Prize(s)Honorable Mention

Entry Description

There’s a place for brands to take a new perspective in the commoditized dairy category.

Left Field Farms is aimed at the growing desire for more non-GMO choices.

As the first national conventional milk brand to be Non-GMO Project Verified, Left Field Farms asks questions like, “If you won’t eat GMOs, why should cows?” And packaging takes a left turn featuring an inquisitive, monochromatic cow.

Our new brand is a case where market opportunity and unconventional thinking found common ground out in Left Field.