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Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners
Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners
Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners
Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners
Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners
Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners
Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners
Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners
Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners
Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners
Chengdu Injoy Square -Gold Street, Ve Commercial Space Design Shenzhen Limited | International Design Awards Winners

Chengdu Injoy Square -Gold Street

CompanyVe Commercial Space Design Shenzhen Limited
Lead DesignersWei Jiang
Project LocationChengdu City ,Sichuan Province
ClientFuture Land
Prize(s)Honorable Mention
Entry Description

首创中式动漫主题街区,结合成都“三国”、“熊猫”等本地标签,衍生出针对90后消费人群的潮玩业态场景消费模式。揉合“漫画分镜”“夸张手法”“超能力体验”等手法,在占地3000余平方米的地块中布置了七大景点:
主要的“船坞入口”——水路,是元宝街与外界连接的唯一入口,也担当着对外商贾的贸易平台。
“祈福塔”连接“船坞入口”。处于入口最突出的位置,因为这里是整个部落人民的信仰所在。无论是丰收归来的渔民,还是即将离乡奋斗的学子,都会在祈福塔前祈求事事顺利。
“渔获集市”就布置在“祈福塔”的周围。新鲜的渔获,日货都在这里集中 ,商贩的吆喝声,各种熙熙攘攘的人群和声音掺杂在一起。
 “虚拟商铺”。在“元宝街”就不能不去“元宝屋”,是部落里首屈一指的老字号面馆。虚拟商铺是结合动漫IP形象而专门设置的场景模拟,强化项目的趣味性。
“水车竹林”。这里是部落里最安静的地方,“逆世界”的颠倒蜗牛屋,让来客感受局部颠倒的矛盾空间,用超现实感引起趣味感。
“灵槐树”是部落的精神寄托,祈福、祭祀、休养生息都在这里。嵌合在瀑布山间的叶片舞台,是熊猫们最喜欢的玩耍基地。
另一条回家的路线是“山洞入口”。依山而建的隐世部落的天然屏障,隐蔽不显眼的山洞入口,也是紧急时期供村民疏散的安全出口。

本案忠于“有情怀、不复制”的原则,营造具有互动体验的情景 “引爆点”,并独具成都地方特色的主题商业街。