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Cufa - New Website, G Squared | International Design Awards Winners
Cufa - New Website, G Squared | International Design Awards Winners
Cufa - New Website, G Squared | International Design Awards Winners
Cufa - New Website, G Squared | International Design Awards Winners
Cufa - New Website, G Squared | International Design Awards Winners
Cufa - New Website, G Squared | International Design Awards Winners
Cufa - New Website, G Squared | International Design Awards Winners
Cufa - New Website, G Squared | International Design Awards Winners
Cufa - New Website, G Squared | International Design Awards Winners

Cufa - New Website

CompanyG Squared
Lead DesignersGeorge Pappas
Design TeamGeorge Pappas, George Photios, Jessica Johnson, Alok Gavhane, Heng Zou
ClientCredit Union Federation of Australia (Cufa)
Prize(s)Honorable Mention
Entry Description

We were commissioned by the then Credit Union Federation of Australia to transform their brand & digital presence, moving away from a Governmental look & feel and closer to the edgy, boundary-pushing organisation they have become.

We started by holding several stakeholder workshops and consequently, rebranded the organisation to become Cufa (a word, a sound - hence losing the CUFA acronym). We launched a vibrant new identity and web presence to match.

We have included a 'website before' visual in the pack to showcase the transformation. Link to website: cufa.org.au

Bio

Director at multi-award winning creative agency, G Squared.

Awards and Prize

AdNews Agency of the Year Awards 2019: Winner, Digital Transformation
Telstra Business Awards 2018: Finalist, New South Wales
AMY Awards 2018: Finalist, Customer Engagement Website (Product)
International Design Awards 2018: Honourable Mention, Website/Multimedia
B&T Awards 2017: Finalist, Best Use of Real Time Marketing
Australian Web Awards 2017: 2x National Finalist, Website of the Year
AdNews Agency of the Year Awards 2016: Finalist, Small Agency of the Year
AMY Awards 2017: Highly Commended, Best Website or Online Service