Share on Social Media

Qian Tai Heng Citrus Tea Collection│Tea Culture, Tungfang Design University │ Design Center | International Design Awards Winners

Qian Tai Heng Citrus Tea Collection│Tea Culture

CompanyTungfang Design University │ Design Center

Lead DesignersChia-Hui Lien

Design TeamJen-Wei Huang

Prize(s)Honorable Mention

Entry Description

The sophisticated drawer box and lift-off lid are used for packaging with orange and black colors, orange reflecting the shades of citrus fruits, and black our fine black tea.
The box showcases the patterns of tea leaves and bugs, which are aesthetically pleasing and are representative of the tea ecosystem.
Inside the box, tea brewing methods are provided in pamphlets with illustrations to ensure the reflection of our philosophy, that is, "excellent tea emanates from an excellent source."

Bio

Chia-Hui Lien, acts as the Creative Director of Yi Jia Visual Identity Design Co.,LTD now. At the same time, she is also the Tainan University of Technology and an assistant professor of Department of Product Design. Her professional fields of design include brand design, graphic design, packaging design, book design, and exhibition visual design. She designs various design projects for customers from each and all sections, including Kaohsiung Rapid Transit, Bureau of Cultural Affairs Kaohsiung City Government, China Steel Corporation (CSC),Kaohsiung City History Museum.

Awards and Prize

2019，GRAPHIC DESIGN / SILVER WINNER
2019，A'DESIGN AWARD & COMPETITION / SILVER WINNER
2019，A'DESIGN AWARD & COMPETITION / BRONZE WINNER
2019，MUSE CREATIVE AWARDS INTERNATIONAL ADVERTISING AWARDS
MUSE BRAZIL WINNER
2019，MUSE CREATIVE AWARDS INTERNATIONAL ADVERTISING AWARDS
MUSE GOLD WINNER
2019，TAIWAN TOP STAR / GOLD WINNER
2019，ASIAN DESIGN AWARD / BRONZE WINNER
2018，A'DESIGN AWARD & COMPETITION / 2 SILVER WINNER
2018，A'DESIGN AWARD & COMPETITION / BRONZE WINNER
2018，MUSE CREATIVE AWARDS INTERNATIONAL ADVERTISING AWARDS
MUSE BRAZIL WINNER
2018，MUSE CREATIVE AWARDS INTERNATIONAL ADVERTISING AWARDS
MUSE GOLD WINNER
2018，INDIGO DESIGN AWARD / Start from Scratch / GOLD WINNER
2018，INDIGO DESIGN AWARD / Alchemy / GOLD WINNER
2018，INDIGO DESIGN AWARD / Qian Tai Heng Citrus Tea Collection / GOLD WINNER
2018，INDIGO DESIGN AWARD / SILVER WINNER
2018，INDIGO DESIGN AWARD / BRONZE WINNER
2018，MOSCOW GLOBAL BIENNALE OF GRAPHIC DESIGN GOLDEN BEE 2018
2018，CHINA STAR DESIGN AWARDS / SILVER WINNER
2018，CHINA STAR DESIGN AWARDS / BRONZE WINNER
2018，K-DESIGN AWARD / BRAND DESIGN/KOREA/Winner
2018，CGDA INTERNATIONAL BRAND DESIGN AWARD / HONG KONG /WinnerX5