Esprit International School Brand Identity

One logo simply couldn't authentically represent the identity of the school, which is derived by the diverse individualities of their students. For that reason, we picked a system of logos, spanning from playful to strong, that can be used interchangeably.
We felt the “colorfulness” of the school comes through in the vibrancy of their student body. A black and white color palette allows the school brand to be the foundation while their students bring life to the creative. We used actual students in all their photography and illustrated each photo to include the student’s aspirations or hobby.

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