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Shoppes At Four Seasons Place, Brandcourage | International Design Awards Winners

Shoppes At Four Seasons Place

CompanyBrandcourage

Lead DesignersChew Kok Hsiung

Design TeamChew Kok Hsiung, Carmen Chan

Client Venus Assets

CreditsPhoto by Yipieyaya Studio

Prize(s)Honorable Mention

Entry Description

In developing this new brand, Brandcourage started with looking at the messaging. The language of the ‘Shoppes at Four Season Place’ brand is the language of fashion — words like audacious, bold, dramatic, extravagant will set the tone of a brand that is not shy of what it is and what it stands for.

At its heart is a value proposition of bringing world famous and renowned fashion names to their customers in a manner befitting them as consummate shoppers. The line ‘Now the STYLE comes to you’ is one of many messages that use this brand language, to talk about the brand in a unique way.