We designed a year long campaign that was focused on the NCAA National Football Championship Game coming to Atlanta. We kicked the campaign off with a "digital pass" from Tampa to Atlanta. Then, a teaser campaign where we asked the question "Are You In?" Next, a Press Conference where the Mayor of Atlanta, the President of the AFHC and President of the NCAA Football Championship Committee spoke at and did a live reveal of the campaign, which featured members of the community (famous and not-so famous), proudly saying "I'm In".