IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
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I'M In, Outfront Studios | International Design Awards Winners
I'M In, Outfront Studios | International Design Awards Winners
I'M In, Outfront Studios | International Design Awards Winners
I'M In, Outfront Studios | International Design Awards Winners
I'M In, Outfront Studios | International Design Awards Winners
I'M In, Outfront Studios | International Design Awards Winners
I'M In, Outfront Studios | International Design Awards Winners

I'M In

CompanyOutfront Studios
Lead DesignersEddy Herty, Drew Bolen
Design TeamRhea Walsh, Michael Rogers, Adrian Johnsen, Kat Salimi
ClientAfhc
Prize(s)Honorable Mention
Entry Description

We designed a year long campaign that was focused on the NCAA National Football Championship Game coming to Atlanta. We kicked the campaign off with a "digital pass" from Tampa to Atlanta. Then, a teaser campaign where we asked the question "Are You In?" Next, a Press Conference where the Mayor of Atlanta, the President of the AFHC and President of the NCAA Football Championship Committee spoke at and did a live reveal of the campaign, which featured members of the community (famous and not-so famous), proudly saying "I'm In".