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Sportcampus Zuiderpark, Total Identity | International Design Awards Winners
Sportcampus Zuiderpark, Total Identity | International Design Awards Winners
Sportcampus Zuiderpark, Total Identity | International Design Awards Winners
Sportcampus Zuiderpark, Total Identity | International Design Awards Winners
Sportcampus Zuiderpark, Total Identity | International Design Awards Winners
Sportcampus Zuiderpark, Total Identity | International Design Awards Winners
Sportcampus Zuiderpark, Total Identity | International Design Awards Winners
Sportcampus Zuiderpark, Total Identity | International Design Awards Winners
Sportcampus Zuiderpark, Total Identity | International Design Awards Winners
Sportcampus Zuiderpark, Total Identity | International Design Awards Winners
Sportcampus Zuiderpark, Total Identity | International Design Awards Winners

Sportcampus Zuiderpark

CompanyTotal Identity
Lead DesignersEdwin van Praet
Design TeamEdwin van Praet, Tim Hölscher, Natalia Bourges, Elisabeth Kroon
Clientthe municipality of The Hague, de Haagse Hogeschool, ROC Mondriaan
CreditsLodewijk Duijvesteijn, Marjan van Nus
Prize(s)Honorable Mention
Entry Description

Sportcampus Zuiderpark is an ambitious new sports center in the city of The Hague, which welcomes everyone, from local schools to international tournaments. This called for an identity that facilitates the ambitions in all directions. Total Identity used a ribbon as a binding and energetically exploring corporate element, plus a typographically straightforward and visually fluent logo that whenever possible is shown in a kind of pulsating animation. The corporate style thus visualizes the central premise: “Kom verder,” which simultaneously means, “Please come in” and “Achieve more”.

Bio

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

Awards and Prize

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN