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That Way to the Left,  | International Design Awards Winners
That Way to the Left,  | International Design Awards Winners
That Way to the Left,  | International Design Awards Winners
That Way to the Left,  | International Design Awards Winners
That Way to the Left,  | International Design Awards Winners
That Way to the Left,  | International Design Awards Winners
That Way to the Left,  | International Design Awards Winners
That Way to the Left,  | International Design Awards Winners
That Way to the Left,  | International Design Awards Winners
That Way to the Left,  | International Design Awards Winners
That Way to the Left,  | International Design Awards Winners

That Way to the Left

Lead DesignersMiriam Brack
CreditsMentors: Jonas Voegeli (ZHdK), Aude Lehmann
Prize(s)Honorable Mention
Entry Description

Arrows are popular due to their fast, almost universal legibility and are being used in many shapes and function. Their visual variety makes it hard to compare their meaning and design, which are rarely in relation to their function or application. This is why I did a systematic study of the appearance and semantics of arrows that allows direct comparison and explores new possible shapes. Which are the semantic meanings of this tool, that once served as a weapon, but nowadays guides us and imparts a sense of security? That Way to the Left is basis and tool for the use of a future arrow.