BEING (previously H’Art of Ottawa) is a non-profit that supports creative expression among artists with intellectual disabilities. For its rebrand, we gave the organization a vibrant new identity that better tells its story. Like the artwork itself, BEING's brand colours are intentionally bright, and the name is flexible, capable of locking up with other words to create meaningful context. The logomark's rays represent the energy that fuels creativity. The diamond-shaped white space within punctuates this energy and doubles as a branded design element, used to frame key ideas and imagery.
McMillan is a creative B2B agency. We get business and the B2B landscape as few agencies do. We are driven by a passion to create powerful work that engages audiences—and ultimately creates enduring value for our customers.