IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
After a decade of working in the beauty industry, fair-haired entrepreneurs Erika McKellar and Elisa Hills set out on a mission to create a line of hair care products designed specifically for people with fair hair. In preparation for the launch, we worked with them to create and establish a brand worthy of the concept. After a few cycles of explore, design, repeat—we brushed out a bright and modern packaging design as an extension of our work on the brand strategy and identity design. Pristine white bottles provide the platform for a tonal typographic solve and are paired with an uncommon acc