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Arare Rice Crackers , Bulldog Drummond | International Design Awards Winners

Arare Rice Crackers

CompanyBulldog Drummond

Lead DesignersBulldog Drummond

Design TeamMegan Pilla / megan@bulldogdrummond.com / Art Director, Brett Jorgensen / brett@bulldogdrummond.com / Senior Designer

ClientLotus Foods

Prize(s)Honorable Mention

Entry Description

To introduce a beloved Asian snack to people everywhere, we worked with Lotus Foods to extend their legacy brand’s packaging. The resulting design of their Arare Rice Crackers was grounded in their trademark watercolor style, but with this product line we introduced a series of bright and vibrant colors surrounding a see-through window, allowing the beauty of the crackers themselves to shine through. The result? One big pop on-shelf and something completely new in the snacking aisle.