U-DAY_Red Wine

We adopted 26 English letters and 10 digits as core design elements. In our design, these letters and digits can combine with each other freely to generate names or dates people want to express, thus to endow that day with exclusive and meaningful significance. In the packaging design, we applied these letters and digits, thus presenting a unique visual style and achieving a harmonious aesthetic effect. Free combination of color blocks, lines and patterns breaks the conventional depressive feeling, and echoes with the young people’s pursuit for freedom, fashion and individuality.

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.