Shenzhen World Logo

Inspired from sparkling sea and starlight universe, we created the logo from the concept ‘Looking Forward from the Present’. The light reflected from the sea and the galaxy light are abstracted as the core design elements. The logo appears like both starlight galaxy and sparkling sea, revealing Shenzhen World converges global tech & art, also integrating its unique marine culture into the logo. Consisting of 10 elements in 4 layers, the logo well tallies with the architectural features of Shenzhen World, conveying such philosophy as the perfect fit of tech & future, convergence & inclusion.

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.