Belt and Road Forum

We abstracted two belts (graduated gold and graduated blue) as main elements, representing ‘Economic Belt for Silk Road’ and ‘21st-Century Maritime Silk Road’. Color elements as red, blue, bronze, white and black were also integrated, not only revealing the diversity, also conveying Chinese features. The form of Earth embodies inclusiveness, unity and cooperation. Besides, the two belts constitutes the letter ‘S’, implying ‘Silk’. In the very center of the logo is the Giant Wild Goose Pagoda, which indicates the Silk Road originates from Xi'an, and promises to benefit the entire world.

Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.