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We were tasked with creating the launch collateral for a global IT major’s technology migration from Microsoft Office desktop applications to Office 365.
With the mammoth task of ensuring over 20,000 employees migrated and adopted the new applications, it was crucial to create a launch that caught everyone’s attention.
We conceptualized the “Hi365” campaign that coincided with the new year of 2017 to launch this campaign. It spoke of the various value propositions that the intended migration offered to the employee base while keeping the communication rich, relevant and visually appealing.