IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
The creative solution was to combine traditional aspects of gin (sophisticated, more mature in spirit) with fun, approachable cues, all while communicating refreshment. We started with the cheeky, social aspect of the product when developing the name, "Tail Spin". The hand-drawn logo is surrounded by a juicy burst of flavorful filigree & splashes, held together by our cheeky monkey who completes the crossbar in the “A”. His attitude & playfulness worked perfectly to bring the graphics to life, especially for the name Tail Spin.