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Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners
Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners
Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners
Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners
Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners
Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners
Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners
Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners
Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners
Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners
Jarosov Brewery. Folklore in a bottle., Little Greta s.r.o. | International Design Awards Winners

Jarosov Brewery. Folklore in a bottle.

CompanyLittle Greta s.r.o.
Lead DesignersPawel Ratajczyk, Mateusz Słowakiewicz
ClientJarosov Brewery
CreditsPhoto by Julius Filip
Prize(s)Honorable Mention
Entry Description

How to distil the richness of Moravian Slovakia folklore into a beer label? We managed to craft a flat background, vector lines and typography into a vibrant ornamental and eye-catching visual style. The design can be further developed to match the type of beer: Moravian Slovakia folklore motifs decorate the classic Czech beers, while label designs of the other styles introduce appropriate folklore elements from different regions and cultures (i.e. Stout – Celtic knots). For the visual language, we drew inspiration from botany, folkloric architecture and traditional folklore.