How to distil the richness of Moravian Slovakia folklore into a beer label? We managed to craft a flat background, vector lines and typography into a vibrant ornamental and eye-catching visual style. The design can be further developed to match the type of beer: Moravian Slovakia folklore motifs decorate the classic Czech beers, while label designs of the other styles introduce appropriate folklore elements from different regions and cultures (i.e. Stout – Celtic knots). For the visual language, we drew inspiration from botany, folkloric architecture and traditional folklore.