The annual reports across the ComfortDelGro Group
must show the different businesses of the
ComfortDelGro Corporation, SBS Transit and VICOM,
as well as highlight the group’s international reach.
The approach will showcase the group’s achievements
in a vibrant and unique way, emphasising the forward-
looking stance of the organisation. To present this, we
have used vehicles and icons in an illustration-based
theme, exhibiting the group’s diverse businesses in
diverse locations. The iconic structures in places where
the group’s businesses are, such as the Opera House
in Sydney, are used to reinforce the global locations of
the ComfortDelGro Group’s presence. This approach is
immediately visually appealing, creating an accessible
annual report for the group’s stakeholders. For each of
the three annual reports in the group (ComfortDelGro
Corporation, SBS Transit and VICOM), the corporate
colours are emphasised, reflecting the said company’s
brand.