Project: "ComfortDelGro Group Annual Reports 2013"
Company:Coal Creative Consultants Pte Ltd
Designer(s): Coal Creative Consultants Pte Ltd, Singapore
Category: , Professional
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Entry Description: The annual reports across the ComfortDelGro Group must show the different businesses of the ComfortDelGro Corporation, SBS Transit and VICOM, as well as highlight the groupís international reach. The approach will showcase the groupís achievements in a vibrant and unique way, emphasising the forward- looking stance of the organisation. To present this, we have used vehicles and icons in an illustration-based theme, exhibiting the groupís diverse businesses in diverse locations. The iconic structures in places where the groupís businesses are, such as the Opera House in Sydney, are used to reinforce the global locations of the ComfortDelGro Groupís presence. This approach is immediately visually appealing, creating an accessible annual report for the groupís stakeholders. For each of the three annual reports in the group (ComfortDelGro Corporation, SBS Transit and VICOM), the corporate colours are emphasised, reflecting the said companyís brand.

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