"Visual / Senses"
Company:Nanyang Technological University / Designing Cultures Studio
Designer(s): Jesvin Yeo, Nanyang Technological University, Singapore
Category: , Professional
User's Profile : User's Profile
This publication not only captures with tenderness the texture of decorative elements of traditional Chinese temples in glorious black and white, but also the scent of a temple. This book is printed with special aroma ink that is similar to the scent of a temple. The scent is created with Jay Cee Global, a scent company, and the making process takes about three months to complete. Then the essence of the scent is sent to the printing company to mix into the printing inks.The cover of this book uses Kraft paper with laser embossing on grey board and the binding is traditional sewing with black thread.
Through visual lens, the forgotten, the ordinary and the archaic are given stature in this book. It delivers a blast of nostalgia and familiarity for the over fifties and a shot of discovery for younger readers. Through the senses of sight and smell as memories are evoked; new possibilities are imagined and personal connections are explored. Most of all, this book invites readers to take a second look at the overlooked and to participate in a dialogue of cultural exchange.
About the Designer/Company
Jesvin Yeo, who trained at Central Saint Martins College of Arts and Design in London, is a multidisciplinary designer, educator and researcher based in Asia. Her research and design interests relate to the historical and contemporary cultural changes in the areas of “Asian Material Culture”, “Singapore Studies” and “Typography”. As the foundation of her research, Jesvin employs design as a means for understanding, examining and critiquing the world around her. More specifically, she believes that design questions the social, cultural, historical, technological and formal norms that surround us daily. Jesvin design work has been published in several design magazines and books, such as Applied Typography 22, Wallpaper*, How Magazine, Letterheads & Business Cards 2, Graphic Design 3, and The Design Journal.
Jesvin’s research work has been published internationally, including article and book, in the areas of Singapore cultures, typography and book design. Her work has also been exhibited at galleries and Museums in Berlin, London, Washington D.C., Atlanta, Tokyo, Hong Kong and Beijing. Among other international design awards she received are the Red Dot Award (Communication Design), A’ Design Award, How International Design Awards and iF Communication Design Award.