Project: "The Botanicascent Times"
Company:Nanyang Technological University / Designing Cultures Studio
Designer(s): Jesvin Yeo, Nanyang Technological University , Singapore
Category: , Professional
User's Profile : User's Profile

Entry Description: The mission of the company is to grow their business in a way that helps improve the well-being of people and reduces environmental impact. With the intention of providing affordable and natural products to their customers, the main objective of the design of all Botanicascent products is cost effective yet unique and eye-catching, including the design of this brochure. Therefore, dual or triple functions or usage is the main focus of all design. The Botanicascent Times is a promotional brochure that designed deliberately without page number. Therefore individual pages can be displayed as A1 or A2 posters, and the centerspread can be removed and folded into a product flyer. The Botanicascent Times uses monochromatic photographs to elicit feelings of peace, tranquility and relaxation, which aligned with the branding of Botanicascent. The natural photographs of the brochure symbolise the company desire to create an environment that is natural, healthier and safer for everybody to live in. As well as to express the robust relationship between the products and the natural domain. In additional, using the style and full size of newspaper, the Botanicascent Times seeks to communicate that the information and quality of the products featured are truly natural and reliable.

About the Designer/Company
Jesvin Yeo, who trained at Central Saint Martins College of Arts and Design in London, is a multidisciplinary designer, educator and researcher based in Asia. Her research and design interests relate to the historical and contemporary cultural changes in the areas of “Asian Material Culture”, “Singapore Studies” and “Typography”. As the foundation of her research, Jesvin employs design as a means for understanding, examining and critiquing the world around her. More specifically, she believes that design questions the social, cultural, historical, technological and formal norms that surround us daily. Jesvin design work has been published in several design magazines and books, such as Applied Typography 22, Wallpaper*, How Magazine, Letterheads & Business Cards 2, Graphic Design 3, and The Design Journal. Jesvin’s research work has been published internationally, including article and book, in the areas of Singapore cultures, typography and book design. Her work has also been exhibited at galleries and Museums in Berlin, London, Washington D.C., Atlanta, Tokyo, Hong Kong and Beijing. Among other international design awards she received are the Red Dot Award (Communication Design), A’ Design Award, How International Design Awards and iF Communication Design Award.