Project: "Branding Euphoria"
Designer(s): Designer: Xiaomeng Shi , United States
Category: Print, Student
User's Profile : User's Profile

Entry Description: The book discusses the impact of euphoric feelings on branding, as well as how successful branding can trigger euphoric feelings. Given that one often makes the o sound when experiencing euphoria, this book features a continual word play around the letter o, lending a seemingly dry thesis reading an organic touch.

About the Designer/Company
Carol. Xiaomeng. Shi is an efficient, creative, and passionate communication designer. Originally from Beijing, China, her Chinese-English bilingual communication skills and multi-cultural understanding inspire her to create more diversified designs. Carol's strengths include branding, marketing strategies, and idea visualization.