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Project: "Bank of China (Hong Kong)’s New Concept Branch"
Company:One Space Limited
Designer(s): One Space Limited, Hong Kong
Category: , Professional
User's Profile : -

Entry Description: Bank of China HK engaged One Space to help rejuvenate their retail banking offering. We developed not only a refreshed brand identity, but also re-engineered a wholly new customer service model that brings together staff and customers in a more open, friendly and accessible manner. This prototype branch includes three floors of banking, which we completed in 2013, and a major multi-storey façade re-design, currently under development Faced with an increasingly competitive market environment, BOC briefed us to achieve a step-change in visibility, leveraging their already expansive branch numbers towards greater streetscape impact and brand recognition. The interiors are spacious, well-illuminated, flexible and welcoming. The street-facing Ground Floor entrance hall can accommodate exhibitions, financial planning seminars or community events, alongside 24-hour banking. A dramatic, sculptural staircase links the street level entrance hall to the banking halls above. On Level 1, tellers are positioned in a more cordial relationship to customers, and privacy-screened customer service desks facilitate more confidential interactions. At the Level 2 Wealth Management Centre, we created a wholly different service model that better engages the Relationship Managers and customers in a more relaxed setting. Behind a sweeping curve of glass, finely crafted private rooms encourage more open dialogue and foster trust. Our 3-dimensional facade concept – inspired by the enduring symbolism of bamboo in ancient and modern Chinese arts and literature – delivers a refreshed expression of the trusted BOC brand that is instantly recognisable, highly visible and memorable.

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