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Project: "Highline Residences - Multimedia Wall"
Company:blanct
Designer(s): "Glen Ow - Creative Director" "Bruce Mak - Senior Programmer" "Christabel Thio - Copywriter", Singapore, Singapore
Category: Multimedia, Professional
User's Profile : User's Profile

Entry Description: blanct upped the ante in the digital world of Multimedia by leading the interactive marketing campaign for Singapore's Residential Jewel, Highline Residences by Keppel Land. Easy to navigate without a guided tour, the massive Wall is housed within the esteemed development's showsuite. Featuring a 32-point touch interface that serves to educate and entice a worldly audience through an amalgamation of 2D & 3D visuals, videos, maps,design and copywriting, blanct led the campaign direction based on the objective of showcasing a fully experiential and informational delivery of the charming residence's location. Zoning in on its lifestyle avenues, convenient location settings, and cultural vicinity, the Multimedia Wall is a stunning display of all that, fronted by three expansive and seamless multi-touch panels. Unique features include customized graphic details, pre-determined animation transition playbacks synced to the user's trigger point, Realtime integrated social media function for Instagram live feed, pop-up windows that call up amenities features, and a graphic way finding display that channel these amenities back to the development's plot. Purposefully created to target a multi-generational audience, the outcome has proven to be as intuitive and seamless, as it is creative and useful. In addition to that, blanct has also proceeded to adapt the contents of this multimedia wall into a private application for both Android and IOS tablets [iPad], providing the ultimate tool of convenience for sales persons and marketeers alike.

About the Designer/Company
A Branding and Interactive Agency that elucidates its ideas through a spectrum of technology-inspired media and interactive digital platforms. Helming all concepts from infancy to the final output, blanct's unique branding philosophy lets the team tailor creative ideas so as to meet each client's objectives fruitfully. With a process as bespoke as it is original, the agency's solutions are communicated across with true finesse, backed by sound marketing and branding strategies. Coupled with a forte in visualizing architecture potential and marketing international real estate industries, the agency is extremely dedicated to constant research and development, which serves to assist for an ever progressive angle to all projects undertaken.