"Highline Residences - Multimedia Wall"
Designer(s): "Glen Ow - Creative Director" "Bruce Mak - Senior Programmer" "Christabel Thio - Copywriter", Singapore, Singapore
Category: Multimedia, Professional
User's Profile : User's Profile
blanct upped the ante in the digital world of Multimedia by
leading the interactive marketing campaign for Singapore's
Residential Jewel, Highline Residences by Keppel Land. Easy
to navigate without a guided tour, the massive Wall is
housed within the esteemed development's showsuite.
Featuring a 32-point touch interface that serves to educate
and entice a worldly audience through an amalgamation of
2D & 3D visuals, videos, maps,design and copywriting,
blanct led the campaign direction based on the objective of
showcasing a fully experiential and informational delivery of
the charming residence's location. Zoning in on its lifestyle
avenues, convenient location settings, and cultural vicinity,
the Multimedia Wall is a stunning display of all that, fronted
by three expansive and seamless multi-touch panels. Unique
features include customized graphic details, pre-determined
animation transition playbacks synced to the user's trigger
point, Realtime integrated social media function for
Instagram live feed, pop-up windows that call up amenities
features, and a graphic way finding display that channel
these amenities back to the development's plot. Purposefully
created to target a multi-generational audience, the
outcome has proven to be as intuitive and seamless, as it is
creative and useful. In addition to that, blanct has also
proceeded to adapt the contents of this multimedia wall into
a private application for both Android and IOS tablets [iPad],
providing the ultimate tool of convenience for sales persons
and marketeers alike.
About the Designer/Company
A Branding and Interactive Agency that elucidates its ideas through a spectrum of technology-inspired media and interactive digital platforms. Helming all concepts from infancy to the final output, blanct's unique branding philosophy lets the team tailor creative ideas so as to meet each client's objectives fruitfully.
With a process as bespoke as it is original, the agency's solutions are communicated across with true finesse, backed by sound marketing and branding strategies.
Coupled with a forte in visualizing architecture potential and marketing international real estate industries, the agency is extremely dedicated to constant research and development, which serves to assist for an ever progressive angle to all projects undertaken.