Project: "Gelado"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira/ Samia Jacintho, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: Identity and packaging of Gelado the ice cream line for Brigaderia, a brazilian confectionary store. Inspired by the lyrics of a samba that, humorously, says "Each one eats what pleases him", the ice cream line's flavors were named after a variety of characters cited in the song. To bring the song's narrative to the identity, each flavor, and their character, were represented through an unique, and at times even androgynous, shoe illustration, one for each taste and style. Naturally eye-catching and amusing to all, the identity combines the playful spirit of the samba with Brigaderias own unique and whimsical style.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com