Project: "16th USP Book Festival"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira Assistant Designers: Samia Jacintho / Danilo Helvadjian, Brazil
Category: , Professional
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Entry Description: The objective was to develop a Poster to promote the 16th USP Book Festival, an annual event hosted by the University of Sao Paulo in which varied publishers sell their books for a promotional price. The event is directed towards all audiences, from kids to adults. The poster presents a body with an unscrewed head, standing over a variety of heads at its feet, an unusual but highly impactful image which provokes the curiosity of the observer inviting him to reflect on the variety of different viewpoints and perspectives brought by the event.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com