Project: "Initials"
Company:CASA REX
Designer(s): Creative director: Gustavo Piqueira Design: Gustavo Piqueira / Samia Jacintho / Deiveirson Ribeiro, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: A modular font comprised of 3 sets of the standard western alphabet of 26 letters. The font presents a contemporary take on illuminated historiated initials which brings them into the 21st century. Each letter, as in its medieval predecessors, presents a visual narrative, but, instead of biblical scenes, it depicts pictures of traffic jams, fast food, weapons and cell phones an ironic, but incisive, portrait of our era.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com