Designer(s): Creative Director: Gustavo Piqueira
Design: Gustavo Piqueira / Samia Jacintho
Assistant Designers: Marianne Meni, Caroline Vapsys, Alex Gyurkovicz, Karina Goto, Marcela Souza, Brazil
Category: , Professional
User's Profile : User's Profile
Pinafamília is a visual identity developed for the family visiting program of the São Paulo's Pinacoteca museum.
This identity is not built through a series of characters that come together to spell out its brand name, highlighting its main concept: visiting the museum with family and friends together. Also, the characters are put together as modular elements, allowing them to change position and even to where their eyes are pointing, separating or re-gruping them as needed, creating a flexible and ludic identity that allows endless developments.
About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in SÃ£o Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex canât be boxed in the traditional âagencyâ or âdesign studioâ terms. To know more, please access: www.casarex.com