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Project: "Pinafamília"
Company:CASA REX
Designer(s): Creative Director: Gustavo Piqueira Design: Gustavo Piqueira / Samia Jacintho Assistant Designers: Marianne Meni, Caroline Vapsys, Alex Gyurkovicz, Karina Goto, Marcela Souza, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: Pinafamília is a visual identity developed for the family visiting program of the São Paulo's Pinacoteca museum. This identity is not built through a series of characters that come together to spell out its brand name, highlighting its main concept: visiting the museum with family and friends — together. Also, the characters are put together as modular elements, allowing them to change position and even to where their eyes are pointing, separating or re-gruping them as needed, creating a flexible and ludic identity that allows endless developments.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com