Project: "Backhouse"
Company:Academy of Art University
Designer(s): Yuya Yoshida, United States
Category: Print, Professional
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Entry Description: Objective: The project was for School of Graphic Design at the Academy of University in San Francisco. The assignment was to create a new packaging structure for protecting six breakable glassware, the brand image and packaging graphics. Approach: My approach was to create a Wild West themed shot glass packaging inspired by the shapes of revolver barrels. I created an imaginary story about about a guy named “Bill Backhouse” who was notorious for defeating his challengers by a drinking duel instead of a gun fighting back in the Wild West. I generated a protective and re-usable packaging structure that transforms into a roulette table for the drinking game based on this hypothetical story. Also, I created a label for an exclusive whiskey inspired by the one Bill Backhouse loved.

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