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Project: "Fleet of Time Memorabilia"
Company:BEAMY
Designer(s): BEAMY – Ronn Lee, Yutien Peng, China
Category: Print, Professional
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Entry Description: BEAMY was commissioned to design the memorabilia for film “Fleet of Time” – one of the top-grossing films in China for 2014, based on the Chinese best-selling novel by Jiu Ye Hui. Directed by Zhang Yi Bai, the story is set in the 1990s/2000s Beijing, a coming-of-age tale of five friends who grow apart as they experience high school, college and eventually adulthood. Paying homage to the original novel and the story backdrop, BEAMY created a box set of four nostalgic ‘books’. Colors distinguish the different ‘life phases’ of the film. The outer ‘book’ cover is designed in black with spotuv and gold / silver hotstamp, depicting the grown-up period. Pastel colors are used to represent ‘school days’ and the five main characters. The ‘books’ hold a poster/wrapping paper, bookmarks, stickers, sticky notes, postcards, notebook and 2015 calendar. This idea referenced back to the film setting where stationeries are part of school days. The usage of the script is interestingly and subtly embodied into the stationery set along with the film’s still photos. The 2015 calendar includes the director’s note looking back at key milestones of the film production during 2014. Using various design elements and integration of film materials, BEAMY translated the gist of the film and essence of the nostalgia concept into tangible useful items. This memorabilia is of limited edition with 2014 serialized copies.

About the Designer/Company
Ronn has more than 14 years of knowledge and expertise in leading branding programmes across Food and Beverage, Arts and Culture, Real Estate and Hospitality sectors. Ronn has won both Chinese and International design awards including the coveted Most Successful Design Awards – China and International Red Dot Design. An avid book lover, Ronn has published books and her works have been featured in design publications and exhibitions throughout the world.