"fluoro: The Next Generation. "
Designer(s): HM., Australia
Category: , Professional
User's Profile : -
fluoro: The Next Generation.
Brief: fluoro magazine was launched in 2010 as a side
project by HM. In 2012 fluoro formed as a company
within HM Group. and maintained its ties with HM. as
its creative and strategic partner.
The relaunch sought to place an emphasis on design
and images, while allowing fluoro to be updated daily
with content created or sourced by fluoro’s creative
team, which includes contributors based in various
locations all over the world. fluoro’s presence in
Melbourne, Australia, Paris, France, and Bogota,
Colombia contributes to the result which is a distinct
collection of works, images and text. Accessible online
Process: HM. refreshed the fluoro branding and
recreated fluoro (online) to reflect the objective, yet
work within the saturated digital space. Optimised
across multiple platforms, fluoro takes a
predominantly visual focus, which carries some of the
flexibility of print design onto the web.
Result: The online design and navigation of the
magazine is unique, allowing the viewers to immerse
themselves in a world where art, fashion, architecture,
history and innovation come together. A suite of
symbols have been developed to represent the content
categories, allowing users to navigate fluoro with ease
by shape, brand, region of the world and keyword
About the Designer/Company
No information has been provided