"Les Be?be?s Cupcakery"
Designer(s): Nora Wang
Sunny Sun, Taiwan
Category: , Professional
User's Profile : User's Profile
Letís Start with Packaging
We wanted to create a space that derives
from the actual product itself - a cup
We took the idea of the gift packaging, we
studied its flat packaging status from a
cardboard status to the movement of
folding and eventually becoming a 3d box
to contain the cakes inside.
Les Be?be?s is not only a cup bakery store
but also a celebrational concept store.
We started from pureness, elegance and
simplicity of its cupcakes, we wanted the
spaces also to reflect these kind of
qualities, arousing the sensual and visual
pleasures for the sweetness of the
We thought what if it's possible to turn
this idea into a space, so everything is
folded in or out to create a spatial
program that not only allows for customer
to visualize, but also to experience.
From Inside to Outside
This movement concept allowed us to
form a very simple space that is folded
from the inside, and with a simple
expression extruded to the outside facade.
Allowing passerby to glance through the
simplicity and expression of the wrapping
that guest are able to take away with.
About the Designer/Company
J.C. Architecture is a multidisciplinary design firm that their projects include architecture, interior, hospitality, service, industrial and jewellery design in
several countries collaborating with clients from various industries. The work
has won several awards and competitions including TID (2011-2013), Golden Torch Award(2013), FIABCI(2013), Chinese Golden Stone Architecture Award(2010), NTPU Library Competition First Prize in 2008. JCA is operated
as a studio think tank, developing researching and experimental methodologies for new possibilities for pushing design into every corner of their work. With
the combination of great minds amongst different disciplines and the always
fun and passionate staff, JCA aims to create a new sense of identity and character for the world to inhabit in.
Johnny Chiu, the founder of J.C. Architecture (JCA) who graduated from
Columbia University, lived, worked, and taught in more than six countries,
has the great belief that a good design should be inspired from the individual.
The society and the interaction between human and space are also his
concerns in the design work.¬†