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http://http://www.checklandkindleysides.com/work.php?project=141&work=Hunter%20Global%20Flagship%20Store

Project: "Hunter Global Flagship Store, London, UK"
Company:Checkland Kindleysides
Designer(s): Checkland Kindleysides, United Kingdom
Category: , Professional
User's Profile : -

Entry Description: This is the 1st opportunity for Hunter’s customers to enter the home of the iconic British brand. The store is a journey designed to capture the senses & a spirit of adventure, it’s a playful & very Hunter take on the outdoors. The store is a visually successful fusion of a modern rural architectural styles combined with a raw urban aesthetic sensibility. An innovate design which is a balance of discovery & fun, celebrating the outdoors with sense of adventure & British eccentricity. The store spans 3 floors, providing 3 distinct experiences: Grnd/1st flr-Hunter Original:Predominantly appealing to the fashion-oriented/urban consumer. 1stFlr-Hunter Field:Boot room with an agricultural vernacular, using galvanised steel appropriate to this technical product. Lwr Grnd-Kids: Playful VM& product presentation. -5m high digital-screen:Focal point connecting floors; showing exclusive content: live weather updates, fashion shows, campaign films,live event/festival link-ups. -Displays:Lightbox gabion walls & hedges alongside bespoke ‘puddle tables’: creating varied, changeable opportunities for VM, changing look of the store via lightbox graphics. -Fitting rooms/Lift–featuring a ‘Field’ soundscape–creating a sanctuary, referencing Hunter’s rural connection, enlivening ‘limbo’ spaces. -Infinity forest - Magical misty forest abstraction; a world beyond the store. -Boot rooms – Functional spaces to try on footwear, +Hunter signature feature for shop-in-shops & showrooms. The ambitious/innovative concept delivers a retail experience that clearly represents the brand’s new vision & delivers stand-out.: -The innovative concept, taking iconic references from the British countryside& re-appropriating them for the urban setting,Barn Ref/infinity forest. -Unique design elements, including the boot rooms, bespoke puddle tables, lightbox displays, fitting room experience, lift treatment & unique Hunter digital content. -Fixtures, allow product to be celebrated as Hero

About the Designer/Company
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