"MyScreen Brand Identity"
Designer(s): Design Stack, India
Category: , Professional
User's Profile : User's Profile
MyScreen is a simple, fast and fun mobile application.
Users who install the application on their phone are
eligible for discounts and offers from brands that
connect to their interests specified in their profile
information during signup. Everytime users hit end call
their phone flashes an offer. MyScreen targets young
working professionals and college students.
The handwritten style of writing gives the logo a
personalised feel like an autograph. It is all to do with
the hand, holding a phone, using it and getting back
something that's yours to keep.The overall feel is easy,
friendly, open, and empowering.
Depiction of a hand touching a screen which also reads
as "MY" in a handwritten style. An open hand is a
welcoming warm gesture. A hi and a bye. The beginning
and end of every call and a playful sign of camaraderie, a
high five so to speak.
Emphasis on product benefit for end users as well as
advertisers. Tone of voice is to-the-point yet youthful.
About the Designer/Company
Design Stack is a Strategic Branding and Graphic Design studio based in Mumbai.