"The Royce Funds Website Redesign"
Designer(s): Behavior Design, United States
Category: , Professional
User's Profile : -
"Behavior redesigned and rebuilt the new Royce Funds
website. Royce & Associates, LLC, investment adviser to
The Royce Funds, is one of the industry's most experienced
and respected investment managers. Royce has been
managing small-cap mutual funds for more than 40 years.
Behavior’s brand strategy highlighted products, people and
thought leadership. We re-envisioned the user experience
based on three high-level user goals: find, contact and
monitor. We simplified the navigation and introduced
scanable landing pages that present a more holistic view of
complex information that was formerly spread across the
site. We also designed the presentation layer to adapt to
five different screen sizes and display appropriately on
browsers, tablets and mobile devices, providing users a
customized online experience with immediate access to all
of their interests."
About the Designer/Company
Behavior is an award-winning New York City based interactive design studio founded in 2001. Our contingent is comprised of seasoned veterans representing information architecture, branding, interface design, and design technologies. Behaviorâ€™s mission is to develop best-of-breed, intuitive, interactive solutions that educate, inform and entertainâ€“always with a focus on the end userâ€“no matter the challenge. We strive to create innovative and elegant interactive systems for our clients and partners. Our leadership works directly with clients and tailors the process to meet the precise needs of each project.