Designer(s): designer Mikhail Puzakov,
brand-strategist Oleg Vvedensky, Russian Federation
Category: , Professional
User's Profile : User's Profile
Liotech produces high-capacity lithium-ion batteries for electric transport. A stylized double particle of interacting positive and negative charges in trademark symbolizes the nature of an electric current. Plus-minus grid is a graphic language of the brand identity: the grid can form both simple geometric (circle, square etc.) and complex images. Stylized plants and animals represent ecology as a key concept of Liotech's philosophy. And the humming bird is a brand mascot as it references high energy in small size.
About the Designer/Company
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