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Project: "Callas "
Company:Advancedesign
Designer(s): Vincenzo Catoio, Italy
Category: Home Interior Products, Professional
User's Profile : User's Profile

Entry Description: The project Callas it is born for creating islands regenerative islands for ourselves not only through her primary function of the being tub but to communicate comfort through her form.Callas to tell and to communicate a history that we can share through the interaction and the perceived comfort.

About the Designer/Company
“When inspired by the many rich facets of reality, design becomes capable of modifying the rules of living space, responding to needs that are no longer merely functional, but above all emotional and experiential.” This intuition guides Vincenzo Catoio’s approach to design. In his vision, the designer’s clear responsibility is to create objects that harmoniously interact with individuals and their space, helping them rediscover the real values of quality of life and wellness. Every design is defined by the constant search for that delicate balance between the functional dimension and emotional component of the object that ceases to be merely an object and is transformed into a “generator of experiences.” In order to enrich his work with a similar dimension of value, the designer must know how to draw inspiration from reality, must know how to “see where it is dark and hear where there is silence,” observing each particular with the curiosity and esthetic sensibility typical of his point of view, building his “craft” day by day. Voyages, cultures, places, landscapes, people, trends, and relationships are the source from which he draws the details and inspiration that feed his ever-active creative pool and, reworked through his design process, give shape to objects capable of unprecedented communicational effectiveness. The versatility and flexibility with which he approaches a broad range of projects generate crossovers capable of stirring extraordinarily moving experiences and stimulating perceptions. This distinctive imprint, combined with the strong specialization in industrial design, has over the past few years led Vincenzo Catoio to collaborate with foreign and Italian companies in the areas of furniture, fashion, and package design. The various skills acquired give companies a unified offer, featuring an eclectic approach to design and concept, high experiential content and integrated design solutions.